concept

Từ điển American Heritage Dictionary 4th

con·cept (kŏnʹsĕpt')n.
1. A general idea derived or inferred from specific instances or occurrences.
2. Something formed in the mind; a thought or notion. See Synonyms at idea.
3. A scheme; a plan: “began searching for an agency to handle a new restaurant concept” (ADWEEK).  [Late Latin conceptus, from Latin, past participle of concipere, to conceive. See conceive.]

• Từ đồng nghĩa / Synonyms:
  conception, construct