promotional material

Từ điển WordNet v3.1 - WordNet Dictionary

noun

a message issued in behalf of some product or cause or idea or person or institution
- the packaging of new ideas
• Syn:
promotion, publicity, packaging
• Derivationally related forms:
promote (for: promotion)
• Hypernyms:
message, content, subject matter, substance
• Hyponyms:
buildup, public relations, PR, endorsement, indorsement,
blurb, ballyhoo, hoopla, hype, plug, sales talk,
sales pitch, pitch, ad, advertisement, advertizement, advertising,
advertizing, advert, sales promotion
• Part Holonyms:
marketing